Companies spend huge amounts of money each day to build their brands, so they need technology to protect them throughout the delivery chain to the consumer.
We offer our customers the technologies to protect brands and consumers from counterfeiting through packaging.
Track & Trace works by marking the package with a unique product code and a number that carries information about the origin and location of the product. The technology provides:
- Easy implementation and use
- Brand protection, ability to reduce or even eradicate grey or black import
- Realtime product monitoring, tracking and analysis
- Ability to immediately detect counterfeiting
- Consumer awareness, direct contact, interactive involvement
- Reduced marketing costs and opportunity to increase turnover by 20%
- Mobile application allows for both passive and active consumer behaviour research
Unlike other similar serialization and tracking programs and formal state control bases, the joint development of IMMER GROUP and U-NICA gives the opportunity to experience all the benefits of marketing and security.
Imprinted RFID codes. We have printing technology with special inks. RFID code is applied directly at the time of printing and it cannot be separated from the packaging, which ensures:
- Anti-theft protection in supermarkets;
- The safety of the package is the protection of consumers, ensuring the shelf life of the product;
- Minimization of losses;
- Impossible to counterfeit the code due to the fact that only certified manufacturers have the right to use the special inks.
Special inks – this technology uses the properties of certain pigments to perceive ultraviolet rays and reflect them:
- Requires special equipment for verification
- Retail – control at the stage of receiving goods.
- Merchandising – control on the shelves of supermarkets.
Dot Code is hidden information placed on the packaging material, which confirms the authenticity of the products inside the package. To verify and read Dot code, special software is needed.
- Retail – control at the stage of receiving goods.
- Merchandising – control on the shelves of supermarkets.
Digital printing is a unique digital technology, known as MOSAIC, automatically generates hundreds, thousands and even millions of unique graphic designs. A unique and one-of-a-kind image, text or number acts as protection against counterfeiting.
A pseudo-hologram is a special protective element developed by our specialists, which is applied directly at the time of printing:
- Visible to the consumer
- Does not require special equipment
- Enables for control on the shelves of supermarkets.
Protective inks are an anti-counterfeiting element that changes color according to the viewing angle, which is difficult to reproduce.
- Visible to the consumer.
- Does not require special equipment.
- Allows for control on the shelves of supermarkets.