Flexible packaging manufacturer IMMER Group has achieved significant success in the world’s largest professional packaging competition “WorldStar for Packaging”. The company has received two main awards in food product group for packaging series “Jersika’s Chips” and “Spilva Dresingi”.
“We are truly happy about the fact that our work has received praise on the global scale. The awards confirm that we have manufactured packaging of the highest quality. Nowadays not only visual appearance of the product is important, but also packaging functionality and ease of use,” says the president of IMMER Group Irina Miroshnik.
IMMER Group submitted two packaging series to World Packaging Organisation competition: “Jersika’s Chips” manufactured by SIA “Glear” and “Spilva Dresingi” sauces in stand-up pouches manufactured by SIA “Orkla Foods Latvija”. Both packages were manufactured by use of flexography technology at IMMER Ukrplastic.
SIA “Orkla Foods Latvija” sauces “Spilva Dresingi” are packed in a stand-up pouch, which is one of the most modern and environmentally friendly packaging solutions. The packaging material protects the product from sun and air, thus allowing to retain the product quality for up to eight months. Metallized ink on a black background with silvery shine was used to achieve the goal set by the manufacturer and design bureau DPJN to create an elegant premium class product packaging.
Beneficial qualities of stand up pouches are evaluated by the head of “Orkla Foods Latvija” Lolita Bemhena: “The awards serve as a praise and recognition of our work with IMMER Group. Packaging development has no insignificant details – every nuance and detail matters. During the development of “Spilva” sauce package – stand up pouch –, we were thinking about attractive design and convenience of use, as well as reasonable product and packaging consumption. Effort was made to ensure that the packed product is as light as possible and takes the smallest amount of space, while ensuring that the stand-up pouch allows to use the product completely. However, to keep the product fresh, a multi-layer packaging material and a cork were used to protect the product form light and air. We have taken into account all of these nuances that might seem inconspicuous at first, and we are proud of our joint work and the praise it received”.
“Jersika’s Chips” are packaged in an easily openable flow-pack that is manufactured from a special two-layer material, which ensures longer shelf-life of the product and is fully recyclable after use. “Colorart Media”, authors of the visual style of the package, adhered to the latest design tendencies and included many small details, which are particularly emphasized by the partial varnish layer. The approach resulted in a bright and attractive product, which stands out on store shelves.
“Our task was to create a unique design for a unique Latvian product, which would fit the international market, while retaining its Latvian identity. In design development we followed the current Flat Food Design style tendencies and created a package that stands out among the others by its lively composition and colours. We are satisfied on our joint achievement of this praised goal,” said the chairwoman of the board of SIA “Colorart Media” Iveta Martinsone.
The world’s largest professional packaging industry competition “WorldStar” has been held since 1970, and winning in this competition is considered as a significant achievement in the industry. Every year competition gets tougher – this year there were 318 works from 38 countries. The winners are chosen by an international jury – experts from the board of World Packaging Organisation, national and regional packaging organisations. Award ceremony will take place on the 2nd of May 2018 in Queensland, Australia.